Thumbs Up: Tips to Boost Your Social Media Engagement
Likes, reactions, shares, and clicks - they all add up! In the nonprofit world, social media can be a powerful tool to amplify your organization’s mission and message, connect with new and diverse audiences, and inspire action through a variety of content. Over the...
Three Basic Donor Metrics and Why Tracking Matters
You may have heard the adage that fundraising is both an art and a science. As fundraising professionals, we are constantly drawing on our artistry by creating meaningful content and appealing to emotion through storytelling, relationship-building, and more. Now, more...
How to Write a Standout LOI that Will Get Your Organization Noticed
The foundation fundraising landscape is a competitive environment. After all, there are many worthwhile organizations jockeying for funding in a world of limited resources. But on the flip side, grant writing and foundation fundraising offer immense potential for your...
Solidify Donor Relationships with Savvy Stewardship
Congratulations! You just secured a first-time gift from a major donor. You invested your time, energy, and resources into building the relationship - and it paid off. Now what? Many organizations make the mistake of...
Straight to the Heart: Use Storytelling to Captivate Donors
The art of storytelling is a centuries-old tradition that has connected humanity across generations. As human beings, we crave information, connection, inspiration, and hope, and stories deliver this in a uniquely powerful way. In the world of philanthropy, telling...
New Year, New Opportunity: Values-Based Goals for Fundraising Success
With the blink of an eye, January 2022 is upon us and with the new year comes a prime opportunity for reflection, imagination, and manifestation. Many of us are already in the habit of creating New Year’s resolutions in our...
Five Tips to Level Up Your Spring Appeal
Ah yes, Spring is in the air! Bright blue skies, tiny sprouts unfurling tender leaves, and families venturing out for fresh air and a bit of recreation following months of isolation. What does this mean for our social benefit organizations? Why, it’s time for your...
Meeting Your Fundraising Goals in Our New Normal
By Stacy Lee Gardner, Founder & CEO, My Philanthropy Team The past twelve months have taken what we have historically considered fundraising norms, thrown them into a big pot, tossed in a heaping cup of uncertainty and a pinch of trepidation, and then dumped it...
Why Asking for a Year-End Gift is a Moral Imperative
Fundraisers are sometimes accused of being prone to hyperbole. Yet to say we, as a society, have never had a year like 2020 would not be an overstatement. It seems that everywhere we turn, we can find evidence that the better angels of our collective nature have gone...
Compassionate Communication in Four Simple Steps
Thud. (Just sit with that for a moment.) This pandemic has hit us like a ton of bricks. It’s derailed us from our daily routines. If we’ve learned nothing else, we know that tomorrow is not a given. The very life and death nature of the virus has demanded that we...