How to Create a Successful Year-End Appeal

How to Create a Successful Year-End Appeal

The last couple months of the year are a prime time for fundraising, with many nonprofits beginning to plan their year-end fundraising activities in September and October. Consider these statistics: Nearly one-third of annual giving happens in the month of December...

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Thumbs Up: Tips to Boost Your Social Media Engagement

Thumbs Up: Tips to Boost Your Social Media Engagement

Likes, reactions, shares, and clicks - they all add up! In the nonprofit world, social media can be a powerful tool to amplify your organization’s mission and message, connect with new and diverse audiences, and inspire action through a variety of content. Over the...

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Three Basic Donor Metrics and Why Tracking Matters

Three Basic Donor Metrics and Why Tracking Matters

You may have heard the adage that fundraising is both an art and a science. As fundraising professionals, we are constantly drawing on our artistry by creating meaningful content and appealing to emotion through storytelling, relationship-building, and more. Now, more...

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Straight to the Heart: Use Storytelling to Captivate Donors

Straight to the Heart: Use Storytelling to Captivate Donors

The art of storytelling is a centuries-old tradition that has connected humanity across generations. As human beings, we crave information, connection, inspiration, and hope, and stories deliver this in a uniquely powerful way. In the world of philanthropy, telling...

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Five Tips to Level Up Your Spring Appeal

Five Tips to Level Up Your Spring Appeal

Ah yes, Spring is in the air! Bright blue skies, tiny sprouts unfurling tender leaves, and families venturing out for fresh air and a bit of recreation following months of isolation. What does this mean for our social benefit organizations? Why, it’s time for your...

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